Tilt Model Options names Purvi Mistry as senior director, technique


She is going to report back to Gulshan Singh, Tilt’s chief technique officer and head of BrandT – the model consulting division of Tilt Model Options

Model and communication consultancy Tilt Model Options has appointed Purvi Mistry as senior director – technique. She is going to report back to Gulshan Singh, Tilt’s chief technique officer and head of BrandT – the model consulting division of Tilt Model Options. Mistry was final at BBH the place she was technique director.


Mistry joins Tilt with over 17 years of labor expertise throughout retail, market analysis and strategic planning at Reebok, Kantar, Millward Brown, FCB Ulka and Wunderman Thompson. Her stints with analysis and promoting had been throughout HUL, Cavinkare, Marico, Kellogg’s, Nutralite, Castrol, Bajaj Auto, Reuters, Financial institution of Baroda, AMFI and plenty of extra. She was additionally instrumental in launching Heinz as a model in Indonesia.

“Purvi joins Tilt at a really thrilling section in our progress journey. Her expertise and expertise are an ideal match with Tilt’s imaginative and prescient and tradition as we proceed to scale up and work on consolidated mandates. I’m trying ahead to bringing her experience into play for our manufacturers and purchasers, and to proceed constructing on Tilt’s custom of excellence,” Singh stated on the appointment.

“Very not often have I seen an company so dedicated to bringing to bear its imaginative and prescient for strategic planning. Its core philosophy of “Full Brained Considering “ is one thing I’ve been a passionate believer in, and likewise what I imagine is on the core of my realized competencies so far. I’m trying ahead to working with a set of spectacular visionaries to create many impactful model tales and have an enriching and fulfilling skilled expertise,” Mistry added.

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