The marketing campaign can even be prolonged to print ads and out-of-home media.
Singapore Airways (SIA) has rolled out its new model marketing campaign ‘We Look Ahead to Seeing You within the Air Once more’. The video options components from the Airline’s new sonic signature, the Sound of Singapore Airways, which was primarily based on SIA’s new batik motif. The video was unveiled on Singapore Airways’ web site, in addition to its Fb, Instagram and YouTube pages. It additionally debuted to a worldwide viewers by way of on-line and worldwide broadcast channels. Moreover, the marketing campaign will be prolonged to print ads and out-of-home (OOH) media.
There’s comprehensible pleasure in regards to the long-awaited reopening of worldwide borders, and lots of of SIA’s prospects have eagerly begun to make journey plans as soon as once more, Lau Hui Ling, common supervisor, model and advertising, Singapore Airways, stated. “We perceive that in this time, some should still be involved in regards to the in-flight and on-ground expertise. With this video, we hope to reassure our prospects that their well-being is our utmost precedence, and that we considerably enhanced the journey journey with their consolation in thoughts,” she added.
The 30-second video advert movie follows a bunch of travellers at numerous phases of the journey from their residence to the plane. The video ends with the travellers comfortably settled of their plane seat, as soon as once more experiencing the Singapore Airways service and looking out ahead to the enjoyment of flying to their vacation spot. With this marketing campaign movie, SIA goals to spotlight how prospects can proceed to get pleasure from an enhanced journey expertise with Singapore Airways, regardless of the myriad adjustments led to by covid-19.
Learn Additionally: Work That Speaks | Advert Evaluations | 16 To 24 October 2021
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