Rajnigandha Pearls launches its new marketing campaign that includes Anushka Sharma


The marketing campaign encourages individuals to grab the second for small acts of kindness

Rajnigandha Pearls, a model from the DS Group, has introduced the launch of its new TV advert marketing campaign. The TVC options Rajnigandha Pearls’ model ambassador Anushka Sharma. With this TVC, the model needs to bolster its core communication: ‘Achchai ki ek alag chamak hoti hai’. “The model story of Rajnigandha Pearls is constructed on the premise of ‘Goodness that shines’ or ‘Achahai ki ek alag chamak hoti hai’, which articulates the goodness of nice tasting product coated with shining silver,” Arvind Kumar, common supervisor, advertising and marketing, DS Confectionery Merchandise Pvt. Ltd, stated.


Within the marketing campaign movie, Sharma is seen strolling down the steps of the foyer of an expensive residential constructing in a chilly winter evening. To assist safety guard really feel higher within the chilly, she orders scorching tea and snacks for him by an internet meals supply platform. Because the guard enjoys the little shock delivered anonymously to him, Sharma remembers her grandmother’s definition of actual goodness – ‘Achchai ek haath se karo to doosre haath ko pata bhi na chale’.

In accordance with Kumar, the brand new marketing campaign weaves a narrative on the model’s philosophy reinforcing the message and depicting selfless goodness that shines by the smallest of acts of kindness to unfold pleasure round. The 360-degree marketing campaign is being launched on numerous media autos, utilizing totally different contact factors within the client ecosystem, the corporate stated in a press release.

The movie has been conceptualised and created by Regulation & Kenneth Saatchi & Saatchi. Set towards the background rating ‘Dil bada to tu bada’, the marketing campaign encourages individuals to not wait for excellent alternatives to do good, however to really seize the second for small acts of kindness that brings pleasure and happiness in somebody’s life.

Learn Additionally: Battlegrounds Cellular India unveils ‘Sport Responsibly’ marketing campaign to advertise wholesome gaming tradition

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