Iconix Life-style acquires IP rights of Lee Cooper in India

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Iconix Life-style India Personal Ltd, the equal three way partnership between Reliance Manufacturers Ltd and Iconix Model Group Inc. stated it has expanded its model portfolio with the acquisition of IP rights in India of iconic British model Lee Cooper for an unspecified quantity.

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“Lee Cooper’s model historical past and unparalleled relevance within the Indian market makes it essentially the most prestigious acquisition for the JV. It’s the go-to denim model that liberalised India grew up with and its affinity amongst customers provides us a robust basis to rebuild the model within the nation,” stated Darshan Mehta, Managing Director, Reliance Manufacturers Ltd. and Director on the Board of Iconix Life-style India.

The acquisition will enable the corporate to broaden Lee Cooper presence in India by way of enabling the model’s distribution throughout all retail channels whereas strengthening advertising and marketing and model administration, it stated.

Bob Galvin, CEO and President of Iconix Model Group Inc and Director on the Board of Iconix Life-style India stated, “Gaining Lee Cooper’s IP rights aligns with our long-term strategic strategy to rising our model presence in India. Now we have a really robust dedication to the continuing success, and this growth supplies the chance to function instantly in a shortly increasing market and to deliver this iconic high-quality model to a brand new viewers.”

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