Britannia Cheese launches a brand new marketing campaign

0
46
Ads

Via the brand new marketing campaign, Britannia goals to boost consciousness in regards to the position of Britannia Cheese as a part of kids’s vitamin

Ads

Britannia Industries Restricted has lately launched a brand new TVC for Britannia Cheese that talks about its protein wealthy dietary qualities. Via the brand new marketing campaign, Britannia goals to boost consciousness in regards to the position of Britannia Cheese as a part of kids’s vitamin.

The corporate said that as proven by numerous research, India has been dealing with a protein deficiency over the latest years, throughout client teams. A research by ICMR in 2020 confirmed that 4 out of 5 Indians don’t eat the really useful quantity of excellent high quality protein. The model thus goals to encourage Indian dad and mom to incorporate Britannia Cheese as a wealthy and scrumptious supply of excellent high quality protein as a part of their kids’s eating regimen.

At Britannia, we’ve at all times ensured that our merchandise carry each pleasure and goodness for our customers, Abhishek Sinha, VP Dairy Enterprise, Britannia Industries Restricted, mentioned. “As we speak, the quantity of protein consumed by Indians falls under the required benchmark and that’s the place we are available with the brand new proposition. Our endeavor is to teach and improve the protein consumption amongst younger India and be a robust culinary ally. Made with the goodness of cow’s milk, Britannia Cheese is a crucial and a pleasant supply of protein that folks can embrace of their households,” he added additional.

“In India, individuals imagine all proteins are good and identical regardless of its supply and actually don’t differentiate a lot between the standard of varied sources. Via our advocacy-based promoting device Model Energy, it was our try to teach customers on how together with Britannia Cheese within the each day eating regimen is a simple and handy method to assist complement the necessity of high-quality proteins. We sit up for persevering with co-creating credible and fascinating client content material round Britannia manufacturers serving to drive add-on trials and model development,” Sanjeev Singhai, director India, Buchanan Group, said on the movie.

Learn Additionally: Healthians indicators Guru Randhawa as its model ambassador

Observe us on TwitterInstagramLinkedIn, Fb

Financial Express Telegram Monetary Categorical is now on Telegram. Click on right here to affix our channel and keep up to date with the newest Biz information and updates.

Ads

LEAVE A REPLY

Please enter your comment!
Please enter your name here